What is Tokopedia?
PT Tokopedia was founded by William Tanuwijaya and Leontinus Alpha Edison on February 6, 2009. The company manages Tokopedia.com, which was publicly launched on August 17.
Tokopedia is now one of Indonesia’s biggest online marketplace. Tokopedia provides a customer to customer (C2C) retail by providing a platform for individual entrepreneurs and small/medium businesses to open online stores. Tokopedia has been offering basic transactional features for free from launch until at least the end of 2015.
At Tokopedia, believe that marketplace is the most beautiful business model in the world, because the success of a marketplace can only be achieved by helping others to become more successful.
Advertisement of Tokopedia
- Printed
- Audio
- Video
Selling Points Provided In The Advertisement
This Advertisement is dedicated for people who wants to buy and shop everything you need with a more affordable price, and for you who wants to sell everything you have either new or have to used by you but still useful and proper to be traded.
As the largest online market place, tokopedia visited by millions of visitors that could potentially make your online store brand became knowable by customer who interested with your brands.
Tone & Emotion Of The Advertisement
In the video we can see how sad they are because the things that they sell is not sold. But in the end of the video, their business can develop because they use Tokopedia for selling the things they have and they are happy because they have a lot of customers from various circle. From advertising on Radio (Audio) we can conclude that if we are shopping in Tokopedia we can get “The Freedom Of Shopping” and no need to worry because Tokopedia has a good rate and reliable. And in the printed advertisement, Tokopedia make us curious and want to try shopping in Tokopedia because safe and without deception.
NAME : MAWARNI
NPM : 14616321
CLASS : 1SA08
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